November 10 2022,
The state-of-the-art dealership is a joint venture between OpenRoad Auto Group and Dilawri Group of Companies and is one of the largest Porsche Centres in Canada.
Richmond, BC, November 9, 2022 - Porsche Centre Richmond’s new flagship location is officially open in the expansive Richmond Auto Mall (13171 Smallwood Place). The 75,000 square foot state-of-the-art dealership is made possible by a partnership between OpenRoad Auto Group (OpenRoad) and Dilawri Group of Companies (Dilawri). First announced in 2016, the project kicked off in 2019 with the launch of a satellite vehicle showroom and Porsche Design Boutique, which served the region’s customers while work on the permanent building began. Now, six years later, Porsche Centre Richmond has finally opened its doors.
As one of Canada’s largest Porsche dealerships, Porsche Centre Richmond’s three levels include a spacious new and pre-used vehicle showroom, custom guest amenities, a special delivery area, and 15 cutting-edge service bays. The building was specially designed to accommodate Porsche’s full E-Performance range of vehicles, including electric drive and plug-in hybrid models such as the Porsche Taycan, Panamera 4 E-Hybrid, and Cayenne E-Hybrid.
The dealership becomes BC’s first Porsche Centre to follow the brand’s new corporate architecture concept, Destination Porsche. The concept is characterized by an emphasis on brand experience and inspiration, flexibility, and use of digital media for individualized communication. Porsche Centre Richmond reflects the brand’s heritage and innovation, and is designed to become a gathering place for the Porsche community.
Porsche Centre Richmond is the second Porsche dealership for either automotive group. OpenRoad currently has Porsche Centre Langley in the Langley Auto Collection in its portfolio, while Dilawri operates Porsche Centre Vancouver.
“Porsche Centre Richmond embodies all that Porsche is known for - innovation, modern design, and sustainable luxury,” says Christian Chia, CEO of OpenRoad Auto Group. “We are proud to have partnered with fellow industry leader Dilawri to bring this project to life. Together, we not only share a breadth of market knowledge, but also understand the value of sustained, consistent, world-class service. Porsche Centre Richmond will deliver this and more.”
“Porsche Centre Richmond’s opening expands and enhances Porsche’s footprint in Canada, giving our customers even more opportunity to experience the iconic, heritage brand,” says Ajay Dilawri, President of Dilawri Group of Companies. “We are pleased to be working with OpenRoad on this joint venture, as we continue to align on many core values, particularly in terms of customer satisfaction and overall excellence in the dealership experience.”
Porsche Centre Richmond is located at 13171 Smallwood Place in the Richmond Auto Mall. For current opening days and hours, please visit www.porscherichmond.ca.
About Dilawri Group of Companies
Privately owned and operated since 1985, today Dilawri continues to build on its history of excellence as Canada’s largest automotive group. The company is proud to offer exceptional products and customer service, delivered by more than 3,000 employees. Dilawri’s national network represents more than 35 of the world’s most beloved automotive brands at over 75 franchised dealerships in Canada and the United States.
Dilawri is committed to leadership in the communities it serves as well as in business. Since 2002, the Dilawri Foundation has contributed millions of dollars to a wide range of charitable causes.
Dilawri.ca
Instagram: @dilawriauto | Facebook: DilawriGroupOfCompanies
About OpenRoad Auto Group
Founded in 2000, OpenRoad Auto Group is B.C.'s largest automotive dealership group with over 1,700 associates representing 21 quality automotive brands at 37 full-service retail locations, including 28 Canadian auto retailers in B.C. and Ontario, five collision centres, and four luxury automotive brands in Bellevue, Washington. OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on Unlimited Possibilities Ahead. With a focus on innovation and lifelong relationships, OpenRoad offers free memberships in the Club OpenRoad loyalty points program.
OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards.
Openroadautogroup.com
Instagram: @openroadca | Facebook: OpenRoadAutoGroup | Twitter: @openroadca | YouTube: openroadautogroup
