September 18 2023,
- Newest Genesis Retail Experience (GRX) facility confirmed
- Genesis Downtown Vancouver will be first Genesis facility in province
Genesis Motors Canada and Dilawri, Canada’s largest automotive group, are proud to announce an agreement that the latest Genesis Retail Experience (GRX) facility to be added to the network of distributors will be located in downtown Vancouver. Expected to open July of 2024, this location will personify the new Genesis brand identity and will be the first of its kind in the province once it is completed.
The future location of Genesis Downtown Vancouver will be situated at 1718 W 3rd Ave, Vancouver, BC. The newest GRX facility to be announced will be in good company, as it resides within an area populated by premium luxury automotive brands.
Located in Downtown Vancouver, the 15,000 sq. ft. state-of-the-art facility will feature a showroom large enough to display four vehicles, a convenient service drive-thru area, six mechanical bays, two dedicated EV labs and charging stations, as well as private and open common areas for guests to relax or conduct business. There is also a bright vehicle delivery and test drive area that is entirely enclosed in glass.
“We are very excited to see our mutual vision for this cutting-edge facility come to fruition,” says Ajay Dilawri, Dilawri Co-founder. “We are looking forward to exceeding the expectations of guests from Vancouver and the surrounding Lower Mainland.”
Genesis Canada made headlines in 2016 when it adopted a new business model that incorporated online sales, all-inclusive pricing, complimentary scheduled maintenance, and at-home valet services. In an ongoing effort to address the needs of their guests, distributors have made significant investments in facilities where vehicles can be viewed, test driven, acquired, and serviced.
Genesis Retail Experience Centres allow guests to freely transition between online and in-person services based on their schedule and preference. This omni-channel model marks a major milestone in the evolution of Genesis as it furthers its commitment to delivering a frictionless guest experience.
“We are encouraged by the enthusiasm and commitment that distributor partners such as Dilawri have shown in us by making considerable investments in the future of the Genesis brand in Canada,” said Eric Marshall, director, Genesis Motors Canada, “We look forward to achieving great success through our shared vision for the future.”
All transactions will continue to be completed online and the Genesis at Home suite of services, from at-home test drives to valet service, will all remain available. 11 GRX facilities have been completed thus far, with seven more under construction and a total of 30 planned across the country. 75 percent will be in development by the end of 2023, with the remaining locations expected to be under construction midway through 2024.
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About Dilawri
Privately owned and operated since 1985, today Dilawri is Canada’s largest automotive group. The company is proud to offer exceptional products and customer service, delivered by more than 3,500 employees. Dilawri’s national network represents 37 automotive brands at 80 dealerships across Canada and the United States. Dilawri is committed to leadership in the communities it serves as well as in business. Since 2002, the Dilawri Foundation has contributed millions of dollars to a wide range of charitable causes. To learn more about Dilawri, visit dilawri.ca.
About Genesis Motors Canada
Genesis Motors Canada is headquartered in Markham, Ontario, and distributes, markets, and services Genesis vehicles in Canada through a network of 30 agency distributors. Genesis is an all-new global automotive brand that delivers the highest standards of performance, design, and innovation. Genesis offers a range of models including the G70 sport sedan, G80 executive sedan, and the flagship G90 sedan, as well as the GV70 and GV80 sport utility vehicles. Committed to an electrified lineup by 2030, Genesis introduced the all-electric GV60 luxury crossover and Electrified G80 in 2022, followed by the Electrified GV70.All Genesis vehicles sold in Canada feature set, all-inclusive pricing, Genesis at Home concierge for sales and service, complimentary scheduled maintenance, a comprehensive warranty, and more.
For more information, interviews, and images, please contact:
Dustin A. Woods
Manager, Public Relations
Genesis Motors Canada
Mobile: 437-286-4407
Email: dwoods@genesis.ca
