January 31 2023, Dilawri BC
Canada’s largest automotive group enters the world of cycling.
[Vancouver, BC]: The RBC GranFondo Whistler (road) and XFONDO (all-terrain) cycling events today announced a new partnership with Dilawri, Canada’s largest automotive group. This partnership will drive high quality touchpoints and help lay the groundwork for another outstanding year for the RBC GranFondo events stable.
On September 8, Dilawri will also be the Official Presenting Sponsor of VeloSpoke Bike Expo, billed as Vancouver’s premier cycling and lifestyle expo. The company’s involvement as a key sponsor reflects its ongoing commitment to community engagement in the BC region.
“Dilawri’s commitment to driving excellent customer experiences and innovation aligns perfectly with our own dedication towards best-in-class cycling events” said Dom Gilbert, Partnerships Manager at RBC GranFondo and XFONDO. “We look forward to the opportunities inherent in bringing our two families together.”
“As the two biggest players in our respective categories, the partnership between Dilawri and the RBC GranFondo Whistler Group is a natural fit,” said James Coats, VP of Operations. “We look forward to channelling our shared passion for teamwork, performance, and community engagement into delivering exceptional experiences for this year’s participants, starting in June and leading up to the main ride.”
Dilawri has been a BC mainstay since 2007, when it acquired Acura of Langley. Today, it owns more than 20 dealerships in the Greater Vancouver Area and Lower Mainland, offering sales and service on a broad array of mainstream, premium, and ultra-luxury brands.
As the Official Automotive Group Sponsor of the RBC GranFondo Whistler and XFONDO, Dilawri will be taking part in a wide variety of programming in the months leading up to the event, including the following:
- June 17: XFONDO Whistler (xfondo.com)
- Late June: the 12-week FONDO Clinics Program (rbcgranfondo.com/whistler/training-clinics)
- August 5: PrimaFondo #1 (rbcgranfondo.com/whistler/primafondo)
- September 4 - 10: FondoFesta Week
- Monday, September 4: PrimaFondo #2
- Friday, September 8: VeloSpoke Expo 2023 (Dilawri is the Presenting Sponsor) (rbcgranfondo.com/whistler/velospoke-bike-expo)
- Saturday, September 9: RBC GranFondo Whistler (rbcgranfondo.com/whistler)
Abour RBC GranFondo Whistler
Established following the Vancouver Winter Olympics in 2010, RBC GranFondo Whistler is an award-winning point-to-point cycling event between Vancouver and Whistler, British Columbia, Canada. On average, 5000 cyclists ride each year across different distance categories, both competitive and non-competitive. The event and title sponsor RBC – Royal Bank of Canada – has also contributed over $300,000 to charitable causes since inception. (rbcgranfondo.com/whistler).
About Dilawri
Privately owned and operated by the Dilawri family since 1985, the Dilawri Group of Companies continues to build on a history of excellence as Canada’s largest automotive group. The company's national network represents 35+ of the world’s most beloved automotive brands in 75+ franchised dealerships in Canada and the US.
Dilawri is proud to offer exceptional products and services across Canada, delivered by our more than 3,500 employees. We are committed to leadership in business as well as in the communities we serve. Since 2002, the Dilawri Foundation has contributed millions of dollars to a wide range of charitable causes.
